Free Market Essays -- Capitalism, Bill Gates

Free-market Capitalism means that businesses are able to sell their product at whatever price they feel the market can sustain, allowing customers to buy products at a price they are willing to accept. The key to this market is price fluctuation; where pricing goes up or down to reflect supply and demand. The healthiest markets are those in which there are many producers competing for business and many consumers competing for the available products. This type of market minimizes the involvement of government, lessening regulations, unions, and trade barriers, allowing the businesses and the customers to decide which business will be successful. This in turn creates more jobs and competition (TheFreeDictionary, 2009). Creative capitalism is centered around companies’ spending money on projects that are seen as socially desirable. To Bill Gates (2008), it is "market-based social change [that adds up to] doing work that eases the world's inequities â€Å"(Gates, 2008). This constitutes companies supporting causes that are important to the customers in their neighborhoods. Many companies are jumping on aboard what some are calling the RED campaign, which started as a fight to end AIDS in Africa but has now expanded to a worldwide fight to end AIDS and to have an AIDS free generation. While this is just one of many community campaigns, the result of the community work done by companies has some economic advantages to the business. Some corporations have identified brand-new markets among the poor. The use of tier pricing has allowed them to provide life-changing technologies at cost, while increasing the cost to those who can afford to pay more. For example, Vodafone bought a stake in Kenyan Cell Phone Company, thinking that the m... ...eally is a positive force for change, and as such it becomes beneficial to engage in these positive activities to increase employee dedication and loyalty. Ultimately, it is easier to hire and retain employees when they feel invested in the company’s goals (Gates, 2008). It is on this note that it would be wise to consider what the implications are for companies that engage in such Creative capitalism with regards to their performance, employees, and profitability. Not all employees are equally dedication to company goals and this is a positive way to gain their support. Profitability can be gained through the use of creative capitalism, finding a niche and exploring it to the benefit of all involved. The increase of performance and exposure does not necessarily obviate the need to advertise and build the brand, it would be a tool to use during these campaigns.